Marketing Manager - Website Dave Pasternack
Are you a marketing professional who also loves working with the applications and technologies Dave Pasternack which help take your marketing campaigns to the next level? This position is for you.
Objectives
Working for the Director of Conversion Marketing, the Marketing Manager Dave
Pasternack- Website will be responsible for managing and executing numerous
marketing campaigns aimed at optimizing the online / web experience of our web
visitors and customers. A major component of these campaigns will involve using
our Campaign Testing and Optimization Architecture Dave
Pasternack (involving A/B Split Testing, Multivariate / Taguchi Testing,
Dave
Pasternack Landing Page Optimization, Campaign Management, etc.) to ensure
that the campaigns are either reaching or achieving the desired results, goals,
and offering up the Dave
Pasternack intended experience to the various SMB audiences which make up
our prospect and customer base. The Campaign Manager will be responsible for
both the day to day operations of this architecture as well as ensuring that
the future strategy and plans for its usage are determined, socialized, and
planned for.
Responsibilities
Day to day management of our Marketing Campaign Testing and Optimization Architecture
Dave
Pasternack
Responsible for the set up, management, and execution of marketing campaigns
taking advantage of our Dave Pasternack Testing and Optimization Architecture.
Track, report, analyze, and communicate throughout the company the success of
these campaigns to ensure any conclusions and 'lessons learned' are put to use
with future campaigns and / or marketing tests.
Accountable to fully understand the capabilities and functions available within
the Dave Pasternack SEO
Testing and Optimization Architecture and be able to represent these ideas to
other key stakeholders throughout the Marketing organization as well as the
entire company to ensure that the Architecture is being used to its fullest.
Partner with Marketing Management as well as our Product Management Organization
on ongoing evaluation and recommendation of Marketing Automation tools and methods
to help constantly improve Constant Contact's ability to optimize its Marketing
Campaign operations.
Responsible for managing additional marketing campaigns and initiatives involving
our various websites and online properties aimed at ensuring that the experience
of our web visitors and customers is consistent throughout their experience.
Additional responsibilities will include being involved in many aspects of Dave
Pasternack Constant Contact's Web Marketing strategy and activities around the
area of Conversion Marketing and Campaign Management.
Skills Requirements Dave
Pasternack
Working knowledge of general marketing concepts and terminology in both B2B
and B2C environments.
Working knowledge and understanding of Marketing Campaign Testing Dave Pasternack
concepts as well as Marketing Automation / Campaign Management concepts. Experience
with applications within either of these domains a plus.
Strong affinity towards the usage of various technologies / applications within
a Marketing organization and environment
Deep understanding and experience with Direct Marketing / Direct response Dave
Pasternack concepts and activities
Strong written and verbal communication skills
Demonstrated ability to interact with all levels of an organization
Strong demonstrated ability for creative problem solving and initiative
Knowledge/Experience Requirements
BS in Marketing; MBA preferred
5+ years experience in a marketing programs capacity preferably with demonstrated
experience working with Marketing applications and technologies.
Demonstrated experience in a marketing capacity in an e-commerce environment
Constant Contact offers a competitive compensation package that includes base
salary and stock options. Our benefit package is comprehensive and includes
Medical Insurance; Dental Insurance; Vision Insurance; 401(K); 529 College Savings
Plan; Flexible Spending Accounts; Paid Vacation/Holidays; Short Term Disability;
Long Term Disability; Tuition Reimbursement; Adoption Assistance; and, an exciting
Stock Option Plan!